Foto: Private Label Manufacturers Association (PLMA)

With 3,160 exhibitors from 75 countries showcasing a diverse range of food and non-food products, this year’s event underscores the growing importance and interconnectedness of the private label industry on a global scale. Buyers from across the globe, including major retailers, wholesalers, e-commerce leaders, and distributors, will gather in Amsterdam to discover the latest products, trends, and innovations driving the private label industry.

Main Highlights:

• Exclusive Seminars & Workshops (19 May): PLMA will host a series of exclusive seminars and workshops. These sessions will focus on Navigating Trends, Market Insights, and Innovation in Private Label, as well as Building Strategic Partnerships & Navigating Modern Procurement for Long-Term Success. The seminars and workshops are free and open to all registered visitors and exhibitors. Speakers taking the stage include representatives from Jumbo Supermarkets, NielsenIQ, and Daymon. In addition, the winners of PLMA’s 2025 Salute to Excellence Awards, the best of the best in private label, will be announced.
• New Product Expo located in the PLMA Idea Supermarket area will feature unprecedented innovation from exhibiting manufacturers, showcasing more groundbreaking products than ever before. Now is the time for forward-thinking ideas, as retailers and manufacturers collaborate to drive innovation by creating exciting solutions for the private label industry. These cutting-edge products can be found across the trade show floor, offering a firsthand look at the future of product development and industry trends. In the same area, Retail Trends from 64 retailers worldwide will be showcased, alongside all the retail winners.

The trade show will take place on 20 and May 21, and will attract international attendees from all continents. Now is the time to decide, as attendance is by pre-registration only. To register, or for more information, visit: www.plmainternational.com

Foto: Private Label Manufacturers Association (PLMA)

Interview Peggy Davies, President at PLMA.

1. The 2025 trade show is set to be PLMA’s largest ever, with over 3,160 exhibitors from 75 countries. What factors have contributed to this significant growth, and how does it reflect the current state of the private label industry?

The growth of this year's trade show mirrors the thriving state of the private label sector, In 2024, private label reached €352 billion in Europe, a 2.8% increase compared to the previous year. This surge is driven by consumers' growing preference for high-quality, value-driven products. The increased participation of exhibitors and buyers underscores the industry's dynamic evolution and its role in the global marketplace.

2. How can I maximize my experience at PLMA’s 2025 World of Private Label Trade Show in Amsterdam?

To fully benefit from PLMA’s trade show, thorough preparation is key. Utilize PLMA’s Show Navigator to plan your visit effectively, allowing you to search for exhibitors and products, and navigate the show floor with ease. The PLMA Matchmaker service for retailers enables you to schedule meetings with exhibitors ahead of time. Additionally, beyond your scheduled appointments, I highly recommend taking time to explore the aisles and immerse yourself in the diverse array of private label products showcased. ​

3. Why should I come to Amsterdam!

Attending PLMA’s World of Private Label Trade Show in Amsterdam is an invaluable opportunity for anyone involved in private label, whether in manufacturing or procurement, or retail. This event serves as a dynamic platform where business relationships are strengthened, emerging trends are explored, and innovative products are discovered. It's the ideal environment to connect with like-minded professionals and drive success in the private label sector. I encourage you to experience it firsthand, you won't want to miss this exceptional event.